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Where progress is designed.

We’re Coforma.

We’ve honed a modern, agile, user-centered approach that elevates human needs through thoughtfully-designed systems and products.

From articulating the unique needs of American Indian and Alaska Native patients through service blueprints that inform future health IT investments to improving the way governments consume COVID-19 mobility data through a more accessible and user-friendly tool, we’re dedicated to reshaping the way communities access and utilize technology products. Together.

Our cross-functional team works closely with each other and with our government, nonprofit, and commercial partners to research, design, and build better products and services.

Company Background

Founded in 2017, Coforma is co-owned by Eduardo Ortiz, CEO, and Ashleigh Axios, CXO. We employ more than 70 talented creators and business operations leaders. Our leadership has decades of experience in transforming and modernizing government digital services from a civic service mindset, and a strong record of developing innovative technology solutions for government, enterprise, and nonprofits.

Ashleigh Axios and Eduardo Ortiz sit warmly smiling at the viewer in matching sweaters with the Coforma logo on the chest

We’re a minority-owned small business and 12% Veterans. To date, we've helped improve access to quality healthcare, connected families in crisis at the US border, researched improvements to veteran care, provided greater access to civic tools, used technology to tell previously told untold stories, and more.

Eduardo Ortiz delivers 'Design is Political' keynote at the 2019 AGL Summit in Sacramento, photo by AGL.

Eduardo Ortiz delivers 'Design is Political' keynote at the 2019 AGL Summit in Sacramento, photo by AGL.

Civic Service

Our executive leadership has served the Obama White House as Creative Director and the US Digital Service as Creative Director. Our staff has worked across federal and state agencies. Together we value justice and equity, democratic institutions, accessibility, and accountability.

Four smiling panelists speak seated on the stage — Ashleigh Axios, Maia Laing, Arianne Miller, and Sara Holoubek with the microphone — at the 2022 AIGA Design + Advocacy Conference.

Ashleigh Axios facilitates a panel discussion with Maia Laing, Arianne Miller, and Sara Holoubek at the 2022 AIGA Design + Advocacy Conference.

Industry Experience

Coforma co-founded the Digital Services Coalition and our CXO, Ashleigh Axios, is a past President of AIGA, the nation’s foremost professional design association. Our team’s experience in the private sector informs the digital modernization we’re helping build with our government partners at the US Department of Veterans Affairs, Health and Human Services, and the Centers for Medicare & Medicaid Services, among others. We understand digital design’s past and present. We’re defining its future with you.

Coforma team at AGL Summit in Washington, DC.

Coforma team at AGL Summit in Washington, DC.

Exceptional Talent

Truly creative solutions prioritize and include many experiences and honor diverse background. Thus, Coforma’s talent bench is intentionally diverse and agile, with wide-ranging technical expertise and creative leaders forming exceptional teams that deliver best-in-class research, design, and engineering products and services.

Our Values


From discovery to design to delivery, our cross-functional team works closely with our partners and stakeholders.


We’re committed to designing accessible content, applications, and design artifacts that are inclusive. We aim for solutions that work for all users.


We believe in autonomy and empowerment. It’s baked into our hiring practices, our work habits, and our project management.


We use qualitative and quantitative research and data to inform decisions, and in partnership with stakeholders, we determine the appropriate actions to take.

Ethical & Responsible

We vet our projects to ensure our partners are aligned with our mission and frame our work in ethical practices. We design for all experiences and are committed to building inclusive, accessible solutions. Our design process considers social factors, digital access, the digital divide, and user differences.


We use an intake framework to form aligned partnerships, and we take on challenges across important focus areas that benefit from our work, including immigration, Veterans services, voting and civic engagement, healthcare and health IT, access to justice and equity, and others.


We believe that working transparently leads to accountability and fosters community engagement, so we share finished work (when appropriate) with the public through case studies and GitHub repositories. We default to open-source technology for building and deploying products when possible, without compromising integrity or security.

Our Core Team

  • Aaron Adams %} Aaron Adams Senior Visual Designer
  • Kathryn Allarde %} Kathryn Allarde Senior Director, PMO
  • Rick Allen %} Rick Allen Principal Content Designer
  • Christian Alvarado %} Christian Alvarado Director of IT
  • Ashleigh Axios %} Ashleigh Axios CXO
  • Monica Bassi %} Monica Bassi Senior Project Manager
  • Andrew Bergeron %} Andrew Bergeron Senior UX Designer
  • Tyra Blew %} Tyra Blew Director, Contracts & Legal Affairs
  • Brandon Bodnar %} Brandon Bodnar Senior Staff Software Engineer
  • Emma Bosley %} Emma Bosley Project Manager
  • Ann Buechner %} Ann Buechner Director of Content Design
  • Sona Chaudhary %} Sona Chaudhary Communications Associate
  • Jenny Citron %} Jenny Citron Senior Proposal Specialist
  • Jared Cunha %} Jared Cunha Senior Director of Creative Technology
  • Rocio de Santiago %} Rocio de Santiago Software Engineer
  • Brax Excell %} Brax Excell Director of Product Engineering
  • Eva Floyd %} Eva Floyd Director of Design Research
  • Sabrina Fonseca %} Sabrina Fonseca Principal Design Researcher
  • Kim Friedman %} Kim Friedman Product Designer
  • Fiorella Galvez %} Fiorella Galvez Product Designer
  • Tyrone Green %} Tyrone Green Senior Director, People
  • Elisa Hallberg %} Elisa Hallberg Finance Controller
  • James Hobbs %} James Hobbs Principal Product Designer
  • Angela Hopkins %} Angela Hopkins Senior Director of Marketing and Communications
  • Jess Jones %} Jess Jones Director of Product Design
  • Laureen Kattan %} Laureen Kattan Principal Product Manager
  • Julie Kim %} Julie Kim Senior Product Designer
  • Derek Kinsman %} Derek Kinsman Developer
  • Arden Klemmer %} Arden Klemmer Principal Product Designer
  • Yoni Knoll %} Yoni Knoll CTO
  • David Koger %} David Koger Senior Product Manager
  • Jeff Langworthy %} Jeff Langworthy Senior Project Manager
  • Alyssa Liegel %} Alyssa Liegel Senior Visual Designer
  • Ayangbe Mannen %} Ayangbe Mannen Design Researcher
  • Scott Meyers %} Scott Meyers Principal Software Engineer
  • Dan Miller %} Dan Miller Director of Product Engineering
  • Kate Murphy %} Kate Murphy Product Designer
  • Brendan Myers %} Brendan Myers Principal Software Engineer
  • Jamie Newberry %} Jamie Newberry VP of Delivery
  • Nichole Nicholas %} Nichole Nicholas UX Researcher
  • Caesar Nuzzolo %} Caesar Nuzzolo Software Engineer
  • Eduardo Ortiz %} Eduardo Ortiz CEO
  • Kristin Ouellette Muskat %} Kristin Ouellette Muskat Senior UX Designer
  • Jane Park %} Jane Park Principal Design Researcher
  • Julie Pedtke %} Julie Pedtke Senior Design Researcher
  • Garrett Rabian %} Garrett Rabian Software Engineer
  • Sade Ragsdale %} Sade Ragsdale Director, Product Management
  • Betsy Ramaccia %} Betsy Ramaccia Director of Design Research
  • Cecilia Ramirez %} Cecilia Ramirez Content Designer
  • Rico Rivera %} Rico Rivera Director, CX: Veterans Services
  • Rosemary Rogers %} Rosemary Rogers UX Designer & Researcher
  • Lauren Rosa %} Lauren Rosa Executive Office Administrator
  • Alexander Saify %} Alexander Saify Director of Security Engineering
  • Skyler Schain %} Skyler Schain UX Designer/Researcher
  • Vanessa Sim-Kang %} Vanessa Sim-Kang Communications Manager: Health+
  • Lauren Sinreich %} Lauren Sinreich Principal Design Researcher
  • Samantha Smith %} Samantha Smith Senior Director, Product Management
  • Joe Sokohl %} Joe Sokohl Director, User Experience
  • Ruben Sun %} Ruben Sun UX Designer
  • Karla Valcárcel Martínez %} Karla Valcárcel Martínez Software Engineer
  • Michele Washington %} Michele Washington Design Researcher
  • Frances Yllana %} Frances Yllana Senior Manager, Design Operations

The Coforma Experience

We’re a remote-first company that values collaboration, inclusivity, transparency, autonomy with accountability, and ethical and thoughtful design processes. We also have a Washington, DC office near Dupont Circle that we make available for collaboration, meetings with partners, and the occasional company all-hands gathering.

Health Insurance

Coforma contributes 100% of employee-only coverage for those who participate in the silver-tier medical plans and dental and vision insurance. Coforma pays 80% of the premium for the gold and platinum level medical plans. Today, employees are responsible for paying the whole premium for any spouse and/or dependent(s). Pre-tax Health Spending Account (HSA), FSA and Dependent FSA account options are available for employees and dependents.


We offer generous holiday time off—including Martin Luther King Jr. Day, Juneteenth, and Indigenous Peoples Day plus the week between Christmas and New Years.


We offer a competitive leave policy that includes:

  • Unlimited paid time off (which may be taken in increments of up to two weeks at one time); no annual accruals after the initial three-month term concludes
  • Emergency paid sick leave and emergency paid family leave (voluntary participant during the COVID-19 pandemic)

Distributed Work

Our employees can work from anywhere in the Continental US. See our Medium post for other perks to intentionally remote-first working, including:

  • Come as you are! There's no need to buy new clothes for work
  • Location and hours flexibility for caregiving responsibilities
  • Commute, lunch, and other cost savings
  • No travel stipend necessary

401K Plan

We support our employees in planning for their future with a Safe Harbor 401k Plan. We match 100% of the employee contribution up to a maximum of 4% of the employee's salary, allow immediate vesting, and provide both Roth and Traditional 401(k) options, all available after 90-days of employment.

Community & Growth

We support employees' participation in select industry- and practice area-relevant memberships, conferences, events, trainings, and certifications. Our internal professional development resource archive includes lessons, books, specialized talks, and more.

* Additional benefit details are shared during the hiring process.

Cultural Perks

We care.

We’re Interested

We’re interested in the well-informed opinions of team members about technology, teams, tools, and process, as well as their passions—professional or otherwise.

We’re Human

We don’t expect work to come first all the time. We know there’s more to life than work.

Forever Developing

We believe in ongoing education and so we invest in continued personal and professional development, from our management structure to the resources and investments we make.

Giving Back

We give back. We’ve been known to provide a random paid day off to help the team recharge and/or invest energy in someone or something that matters to them individually.

Hiring Process

We’re always on the lookout for excellent candidates to fill Coforma positions, whether they’re open now or in the future. If we’ve already talked and there wasn’t an opportunity aligned with your experience and interests at that time, you may hear from us again when there is. We encourage referrals from staff, and involve staff from multiple levels of the company to participate in the hiring process. Candidates who receive an offer from Coforma will receive our company handbook and additional details about benefits and health plans at that time.