A Unique Government Brand Identity
- Client Name(s):
- US Department of Health and Human Services
- Partner Name(s):
- Delivery Date:
- June 2021
The US Department of Health and Human Services needed to unify their innovation acceleration initiatives' efforts under one cohesive brand identity.
The US Department of Health and Human Services (HHS) is mandated to “enhance the health and well-being of all Americans, by providing for effective health and human services and by fostering sound, sustained advances in the sciences underlying medicine, public health, and social services.” InnovationX was established to continue this legacy by acting as an umbrella effort that encompasses the advancement of innovation acceleration initiatives through public and private partnerships. As an entity that works across diverse challenges and a broad range of medicine, public health, and social service issues, HHS needed a branding system that would unite and reflect all initiatives under InnovationX, providing a foundation for building their brand equity.